UX, without a doubt, has a direct impact on the performance of advertising activities.
UX is not only vital for retaining the user and increasing his loyalty to the product (retention, etc.), it is vital for the formation and retention of the image of the application and the brand.
We live in a reality where users are in the habit of sharing their impressions of what they are using, especially when it comes to fresh mobile applications. It comes as no surprise that agencies (such as ours)))))) have a online reputation management service, when all the forces rush to fix the low rating of the application. After all, users quite actively post ratings and leave comments quite actively, either in the hope of correcting the workflow, or simply to complain and warn future users. Often what they write is negative. Therefore, the better the application is worked out and the more user-friendly it is, then there is less of a reason to get a low rating and fall deep on search results page, thus losing a large part of organic traffic.
I think that it is not necessary to talk distinctly about how the position on the store affects the results of “paid” traffic.
Do not ask for too much personal information about a person. And if authorization is through social networks, collect the data from there automatically, just specify if this is OK with our new friend.
You definitely should not hide the settings button in a remote place. The user will feel much more comfortable if he realizes that he can manage the settings in the app in a convenient format at any time.
To sum up all of the above, UX is one of the most important components of the success of large-scale and high-quality promotions of mobile applications and the rolling out of the application into the stores. You must make sure that it is reasonably convenient and pleasant to use.
Head of Mobile Department at MGcom
UX helps create the best environment for solving specific user tasks. If you do not feel the “user experience,” then only speculation and, at best, beautiful pictures will remain. This is identical to communicating with a person and not taking into account his opinion. You are making the product, first of all, for the users. You need to put on their shoes. Today, there is a fierce struggle for user attention, and the time needed to study our interface should be as close to zero as possible. This is about intuitively comprehensible interfaces and “embedding paths”. UX is the context.
When speaking about important UX parameters, you can come across things like cognitive resistance, etc. But it’s much clearer and closer to reality than simple metrics:
– The number of steps to achieve the goal;
– Time spent on completing the action from start to finish (for example, placing an order);
– The number of steps that allow you to go back.
After the launch, real data and statistics will help you to improve UX. Number of inquiries for support also serve as an excellent metric.